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the toolkit

research

listening

  • Project planning + protocol creation

  • PESTLE Analysis

  • Interview

  • Fly on the wall observation/ shadowing

  • Contextual inquiry

  • Walk-a-mile

  • Ethnography

  • Diary studies

  • Online surveys

  • Think aloud testing

understanding

  • Concept mapping

  • Stakeholder mapping

  • Personas

  • Affinity mapping

  • Customer Journey mapping

  • Service blueprinting

  • Empathy mapping

  • Abstract laddering

  • Rose, thorn, bud

ideation/ prototyping

  • Creative matrix

  • Round robin

  • Crazy 8s

  • Storyboarding

  • Codesign

  • Product requirements

  • Value Opportunity mapping

  • 3d printing + other rapid prototyping

  • 3d modelling + rendering

  • Video creation/ editing

business/ strategy

  • Data visualization

  • Competitive analysis/ positioning

  • BMC

  • TAM SAM SOM

  • SWOT

  • ATAR

  • Porters 5 forces

  • Technology strategy map

  • Four-point framework strategy canvas

  • Efficiency centered model

  • Sustainable development goals

©2021 by Tanvi Bihani. 

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